thelandingpagecourse.comWhat Is a Landing Page? Landing Pages Explained | Unbounce

’) .. Product Product Landing Pages Heading Instantly generate copy forcan lead to some significant benefits. A study showed that increasing the number of landing pages from 10 to 15 gave companies a 55% boost in leads, with even larger increases for sites with 40 or more landing pages. Another benefit of having lots of landing pages is improved SEO. With more of your pages for the search engine to index and display on SERPs, there’s a greater chance of visitors making their way to your site. How much does a landing page cost? Before you can determine how much money to set aside in your budget for building landing pages, it’s good to consider a few factors: Will I use a landing page builder , or try to code them in-house? Am I going to build these pages myself or do I need someone else to do it? How many pages am I gonna want to build? By considering those questions, you’ll be in a better place to evaluate your options and figure out your costs. If you want to create the pages on your own (or with the help of a team member), you’ll need to consider the builder tools that are available and which features you really need. If you’d rather get external help, you can hire a freelancer or agency to design and create landing pages for you. Freelancers tend to be more budget-friendly, but agencies might be able to offer more expertise and resources, especially for larger campaigns and projects. How can I improve my landing page experience? That’s a good question to ask—because the better experience users have on your landing pages, the more likely they are to convert. (Obvious, but true!) Follow the tips below to create landing pages that your users will love: Relevant content All of the content on your landing pages should be laser-focused on giving the user what they need to convert. It should also be consistent with the path users have been following before they arrived at the landing page, like ads or social media posts. (We call thismessage match ,” and it’s a sure-fire way to improve your conversion rate.) Fast loading times Slow page loading can be like kryptonite to your landing page’s otherwise super experience. Load times around one or two seconds are pretty fast, but it’s been shown that for every extra second of load time, your conversions drop by 12% . Also, 53% of people abandon pages after just three seconds. So work with your team, freelancer, or agency to get the load times down as low as possible—it’ll be worth the effort. Good navigation Creating a good website navigation experience isn’t as easy as just slapping some words and images onto a page. There are plenty of best practices you can follow to create an experience your users will enjoy, and happier users are more likely to convert. Mobile optimization It’s very likely that a good portion of your audience (maybe even the majority) will be browsing your landing pages on their mobile devices, so it naturally follows that you want to provide a good experience for people scrolling on their phones. Be careful about only doing the minimum for your mobile device-using audience. A mobile-friendly landing page design is viewable on a smaller screen—but might not provide as good an experience as a site that’s been mobile-optimized, which means it’s designed specifically for mobile devices. The best of both worlds is a mobile-responsive design, which is able to switch seamlessly between mobile and desktop environments. The above points just scratch the surface of landing page best practices . For a complete guide on how to create high-converting landing pages that kick butt, check out this guide . What is the best landing page builder? Simply put: the best landing page builder is the one that best fits your needs, and you are the only one who can determine that because you know your business better than anyone. That said, Unbounce’s landing page builder offers some pretty slick features and benefits—and it compares well against competitors . When you’re shopping around for builders, keep in mind that you’ll probably want tools that not only help you build landing pages, but also provide ways to test and optimize them for better results. Have another question about landing pages? We hear ya. Here’s three questions people often ask us: 1. What do I need to include on my landing pages? Read about the anatomy of a high-converting landing page. 2. Landing Page vs Homepage: What’s the Difference Read about the difference between a Landing Page and Homepage. 3. What’s the best way to get started creating a landing page? See how Unbounce’s drag-and-drop builder can help you. Why not learn a little bit more? Hey, you’ve got the fundamentals down. Now that we know what a landing page is, let’s look at the five key elements that every high-converting landing page should have. Product Landing pages A/B testing AI optimization AI copywriting Integrations Popups and sticky bars Features Landing page templates AI copywriting templates How we compare Product security Solutions Ecommerce SaaS Agency Small businesses B2B marketing Professional services PPC Social ads Email marketing Lead generation Company About Unbounce Partner program Careers Resources Marketing resources Blog Integrate with us Preview the builder How to build a landing page Landing page basics Landing page examples Get in touch Contact Log in Help center Community © Unbounce All rights reserved. Security Privacy Policy Terms of Service CCPA...